Monitor your website traffic
Web analytics for people who really liked GA3...
gets 30% more data than with GA4
"Other platforms we looked at dropped data due to adblockers and third-party cookies."
switched from Plausible
"PostHog is way more powerful and insightful than Plausible. We have more info than we used to have."
switched from Google Analytics
"Web analytics gives us all the metrics we really care about. It is so much better than GA4."
Features
Top paths
See the most visited pages on your site
Top referrers
Discover where traffic is coming from
Device types
Break down traffic by device
World map
Visualize users across planet earth
Retention cohorts
Analyze retention by week
UTM tracking
See which campaigns perform bestScroll tracking
Discover how much users actually readBounce tracking
Find out when users immediately get out of dodgeDuration tracking
Monitor how long users are hanging around
Answer all of these questions (and more) with PostHog Web analytics.
- How many visitors have I had this week?
- What's my average bounce rate?
- Where in the world are my visitors coming from?
- Are my users mostly on mobile, tablet, or desktop?
- What's my most popular blog post from the last month?
- What other websites are sending me the most traffic?
- How many visitors are coming back to my site regularly?
Usage-based pricing
Web analytics is currently bundled with product analytics.
- First 1 million events every month: Free (get access to both products)
- After 1 million events/mo: Usage is billed through product analytics. Get access to web analytics at no additional cost.
Web analytics is designed to work well with anonymous events.
PostHog vs...
So, what's best for you?
Reasons a competitor may be best for you (for now...)
- You only need web analytics, nothing else
- You don’t need any integrations other than with Google
- You need to migrate data from GA4
- You actually really like GA4 😱
Reasons to choose
- You want to do more than just web analytics
- You don't want to spend weeks setting up dashboards
- You need to comply with HIPAA
- It's not GA4
Have questions about PostHog?
Ask the community or book a demo.
Featured tutorials
Visit the tutorials section for more.
How to create a broken link (404) checker
This tutorial shows you how to create a broken link checker for a Next.js app that sends a notification in Slack when a user visits a page that doesn’t exist.
How to use PostHog without cookie banners
Normally, PostHog collects information about your users and stores it in a cookie in the users’ browser. This tutorial explains how to use page memory instead.
An introduction to identifying users
Many of the most valuable insights require an accurate understanding of the user using your product. This tutorial goes over the different ways to identify users and recommendations on how to do it better.
A non-technical guide to PostHog data
You don’t need to be an engineer, but knowing the formatting and structure of your data, for example, is key to getting the most out of PostHog as a non-technical user.
Explore the docs
Get a more technical overview of how everything works in our docs.
Meet the team
PostHog works in small teams. The Web Analytics team is responsible for building web analytics.
(Shockingly, this team prefers their pizza without pineapple.)
Roadmap & changelog
Here’s what the team is up to.
Latest update
Feb 2025
Open web vitals as insights
Rafa, in his ongoing work on the web vitals beta, has added the option to open web vitals results in product analytics with a single click.
This is handy for a lot of reasons, such as if you want to run a deep analysis on how results correlate to other metrics, or if you want to create alerts for your web vitals scores.
Up next
Cookieless web analytics
****We could let you track your web traffic without cookies. This would make PostHog's web analytics more privacy friendly.
There could then be a seamless upgrade to our cookie-included tracking. Cookieless has the downside of being less accurate for visitor numbers.
Progress
Milestones
Project updates
No updates yet. Engineers are currently hard at work, so check back soon!
Marketing Measurement
The logical next step of Web analytics is being able to track revenue based on event data, but why stop there?
With our data warehouse, we can support other sources of revenue data, such as Stripe, RevenueCat, etc. We can also pull in ad spend data, from ad platforms like Google and Meta.
Once we have revenue and spend data, we can show a ton of useful insights about how effective your marketing is, with breakdowns by e.g. channel or campaign.
Progress
Milestones
Project updates
No updates yet. Engineers are currently hard at work, so check back soon!
Per-page reports
Web Analytics is very powerful if wanna take a look at how your pages are behaving as a whole. You're slightly out of luck if you wanna understand how a specific page is behaving, though. You can filter by that page on Web Analytics but it's hard to drill down. We're solving that by introducing a new tab on Web Analytics displaying per-page information.
Progress
Milestones
Project updates
No updates yet. Engineers are currently hard at work, so check back soon!
Questions?
See more questions (or ask your own!) in our community forums.
- Question / TopicRepliesLast active
Pairs with...
PostHog products are natively designed to be interoperable using Product OS.
Product analytics
Need to go deeper than a dashboard? Building your own insights and SQL queries from scratch!
Session replay
Get more context by watching what users actually do on your site. Spot the nuances that quantifiable data doesn't tell you.
Surveys
Get even more context by sending surveys to users. Arrange interviews. Ask questions. Serve pop-ups.
This is the call to action.
If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
PostHog Cloud
Digital download*
Notendorsed
by Kim K
*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.