Send PostHog conversion events to Google Ads

Requirements

Using this requires either PostHog Cloud with the data pipelines add-on, or a self-hosted PostHog instance running a recent version of the Docker image.

You'll also need access to the relevant Google Ads account.

Installation

1. In PostHog, click the Data pipeline tab in the left sidebar.

2. Click the Destinations tab.

3. Search for Google Ads Conversions and select the destination.

4. Connect your Google account at the configuration step.

5. Select your Customer ID.

6. In Google Ads, go to Goals settings, enable enhanced conversions, set the method to Google Ads API, and click Save.

7. Create a conversion action inside Google Ads
   1. Under Goals > Conversions > Summary, you'll need to create a conversion action
   2. Click New conversion action
   3. Enable Conversions offline and click Add data source
      1. Click Skip this step and set up a data source later
      2. Click Done
   4. Select the conversion type that you want to capture
   5. Click Add a conversion action and select Add data source later
   6. Click Settings, edit the Conversion name and click Done
   7. Click Save and continue and Finish

8. Back in PostHog, select the conversion action in the destination configuration.

9. Set up your event and property filters to remove unnecessary events. You only want to send events that are conversions. Filter out unrelated events or ones missing data like gclid.

10. Press Create & enable, test your destination, and then watch your conversions get sent to Google Ads.